Another way to read the promise
What is the claim
really telling you?
Pick a phrase to uncover a useful question. This tool explains language; it does not score products or choose a treatment.
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What did the study actually measure?
Clinical grading, an instrument reading and a consumer questionnaire answer different questions. The complete product, participant group, comparison and observation period matter.
A question to take with you
Ask for the exact product study, the outcome measured and the full result rather than the headline alone.
Reference: Paula’s Choice: 2% BHA Liquid Exfoliant
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